A recent McDonalds advertisement put the fast food chain in hot water with animal rescue
advocates when it implied that petting a stray pit bull is unsafe, The Associated Press
McDonalds has since pulled the radio ad, which said that eating its Chicken McBites was less risky than petting a stray pit bull, shaving your head, naming your son Sue or giving your friends your Facebook password. It ran in the Kansas City area for several days.
"It was stupid marketing, playing into the media hysteria about pit bulls," Rachele Lizarraga, owner of a pet-sitting business and social media coordinator for Chako Puit Bull Rescue in Sacramento, California, told the news outlet.
While some pit bull advocates are happy now that the ad has been pulled and the company has apologized, others want more. One Facebook page called "Pit Bulls Against McDonald's" has more than 8,200 fans, a number of whom want the chain to donate to a pit bull rescue organization and feature the breed in another ad.The American Society for the Prevention of Cruelty to Animals
reports that pit bulls are one of the breeds with the most prejudice against it, despite the fact that it was once known as especially non-aggressive toward people. Irresponsible owners are breeders are mostly to blame, and media attention to pit bull attacks exacerbates the issue.