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Goal: 30,000 Progress: 8,506
Sponsored by: The Breast Cancer Site

Every October, we see it: products branded with pink ribbons or color schemes that claim to be "supporting the cause" or "raising awareness."

But did you know the presence of a pink ribbon on merchandise does not guarantee a portion of the proceeds will go to breast cancer research or charities?

The imagery of breast cancer's pink ribbon is not trademarked, which means any company can use it for whatever they wish. This means every October, countless companies use "breast cancer awareness" as a marketing ploy to sell pink products. Some companies will make a flat donation regardless of how much or little the product sells. Others will donate a portion of the proceeds of pink ribbon merchandise sales up to a certain dollar amount while keeping the public in the dark about the overall progress towards that goal. Some companies splash pink and the pink ribbon on products and then donate nothing at all.

Clearly, something needs to change. When people purchase pink ribbon products, breast cancer charities and research should benefit. Selling pink ribbon merchandise solely to "raise awareness" should not be acceptable business practice. We are long past the need for awareness alone. What we really need is action to end this devastating disease forever, and that can't be done without proper funding of the groups on breast cancer's frontlines.

Call on the Federal Trade Commission's Bureau of Consumer Protection to create regulations that require pink ribbon-themed merchandise to give a portion of their proceeds of each themed item to a nonprofit organization that either supports cancer fighters, survivors, and their families, or goes directly to funding research to beat breast cancer once and for all.

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To the Director of the Federal Trade Commission's Bureau of Consumer Protection:

I am writing to you to draw your attention to a deplorable business practice that goes unchecked each October: the exploitation of pink ribbon themed merchandise all for the sake of raising "awareness" for breast cancer.

We are long past the need for awareness alone. What we really need is action to end this devastating disease forever, and that can't be done without proper funding of the groups on breast cancer's frontlines.

This is why I am writing to request the FTC enact strict guidelines which prevent companies from using the pink ribbon as a marketing strategy to sell more merchandise. As regulations currently stand, any company can use it for whatever they wish. This means every October, countless companies use "breast cancer awareness" as a marketing ploy to sell pink products. Some companies will make a flat donation regardless of how much or little the product sells. Others will donate a portion of the proceeds of pink ribbon merchandise sales up to a certain dollar amount while keeping the public in the dark about the overall progress towards that goal. Some companies splash pink and the pink ribbon on products and then donate nothing at all.

Many consumers believe they are supporting breast cancer charities why they buy pink products. Oftentimes, however, this is not the case. Selling pink ribbon merchandise solely to "raise awareness" should not be acceptable business practice.

Please create regulations that require pink ribbon-themed merchandise to give a portion of their proceeds of each themed item to a nonprofit organization that either supports cancer fighters, survivors, and their families, or goes directly to funding research to beat breast cancer once and for all.

Thank you,

Petition Signatures


Apr 20, 2018 Kathi Chambers
Apr 19, 2018 Nancy Seay
Apr 12, 2018 Axa Tolonen
Apr 10, 2018 (Name not displayed)
Apr 10, 2018 Chris Sterry
Apr 10, 2018 LEAH HERZBERG
Apr 7, 2018 Lisa vasta
Mar 31, 2018 Loriann Noguchi
Mar 31, 2018 Lynda Ryback
Mar 28, 2018 Lens Lucas
Mar 28, 2018 Claire Charest
Mar 28, 2018 Lesley Adamson We are aware now. lets put our money where our beliefs are.
Mar 27, 2018 (Name not displayed)
Mar 27, 2018 Beth Welsh
Mar 27, 2018 Carol Jimenez YES, YES.....Donate!
Mar 27, 2018 Toby Kaye
Mar 27, 2018 (Name not displayed)
Mar 27, 2018 Phyllis Salagan
Mar 27, 2018 James Williams
Mar 26, 2018 Suzanne Reilly No person or company should profit without donating first to the cause they are promoting in their merchandising.
Mar 25, 2018 Tina Naylor
Mar 25, 2018 (Name not displayed)
Mar 25, 2018 (Name not displayed)
Mar 25, 2018 (Name not displayed)
Mar 25, 2018 (Name not displayed)
Mar 25, 2018 (Name not displayed)
Mar 25, 2018 (Name not displayed) Pink ribbon $ for breast cancer only on products!
Mar 25, 2018 Patrizia Cordoni
Mar 25, 2018 Howard Olanier
Mar 25, 2018 Howard Olanier
Mar 25, 2018 Laure Leclerc
Mar 24, 2018 Angela Villasenor
Mar 24, 2018 Beverly Brzycki
Mar 24, 2018 Gary Gilardi
Mar 24, 2018 Sue Eliserio
Mar 23, 2018 (Name not displayed)
Mar 23, 2018 Ben Prosser
Mar 23, 2018 Rebecca Martinez
Mar 23, 2018 ROSA TARANTINO
Mar 23, 2018 Kathryn Lyell
Mar 23, 2018 Melissa Rawson
Mar 23, 2018 MARIE MEARN
Mar 22, 2018 karen fjerkenstad
Mar 22, 2018 Pam Helvie
Mar 21, 2018 April Rath
Mar 21, 2018 Karen Kelley
Mar 21, 2018 Maria Smith
Mar 21, 2018 Richard Rheder
Mar 21, 2018 Elizabeth Mitchell
Mar 21, 2018 Naomi Reynolds

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