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Goal: 30,000 Progress: 8,272
Sponsored by: The Breast Cancer Site

Every October, we see it: products branded with pink ribbons or color schemes that claim to be "supporting the cause" or "raising awareness."

But did you know the presence of a pink ribbon on merchandise does not guarantee a portion of the proceeds will go to breast cancer research or charities?

The imagery of breast cancer's pink ribbon is not trademarked, which means any company can use it for whatever they wish. This means every October, countless companies use "breast cancer awareness" as a marketing ploy to sell pink products. Some companies will make a flat donation regardless of how much or little the product sells. Others will donate a portion of the proceeds of pink ribbon merchandise sales up to a certain dollar amount while keeping the public in the dark about the overall progress towards that goal. Some companies splash pink and the pink ribbon on products and then donate nothing at all.

Clearly, something needs to change. When people purchase pink ribbon products, breast cancer charities and research should benefit. Selling pink ribbon merchandise solely to "raise awareness" should not be acceptable business practice. We are long past the need for awareness alone. What we really need is action to end this devastating disease forever, and that can't be done without proper funding of the groups on breast cancer's frontlines.

Call on the Federal Trade Commission's Bureau of Consumer Protection to create regulations that require pink ribbon-themed merchandise to give a portion of their proceeds of each themed item to a nonprofit organization that either supports cancer fighters, survivors, and their families, or goes directly to funding research to beat breast cancer once and for all.

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To the Director of the Federal Trade Commission's Bureau of Consumer Protection:

I am writing to you to draw your attention to a deplorable business practice that goes unchecked each October: the exploitation of pink ribbon themed merchandise all for the sake of raising "awareness" for breast cancer.

We are long past the need for awareness alone. What we really need is action to end this devastating disease forever, and that can't be done without proper funding of the groups on breast cancer's frontlines.

This is why I am writing to request the FTC enact strict guidelines which prevent companies from using the pink ribbon as a marketing strategy to sell more merchandise. As regulations currently stand, any company can use it for whatever they wish. This means every October, countless companies use "breast cancer awareness" as a marketing ploy to sell pink products. Some companies will make a flat donation regardless of how much or little the product sells. Others will donate a portion of the proceeds of pink ribbon merchandise sales up to a certain dollar amount while keeping the public in the dark about the overall progress towards that goal. Some companies splash pink and the pink ribbon on products and then donate nothing at all.

Many consumers believe they are supporting breast cancer charities why they buy pink products. Oftentimes, however, this is not the case. Selling pink ribbon merchandise solely to "raise awareness" should not be acceptable business practice.

Please create regulations that require pink ribbon-themed merchandise to give a portion of their proceeds of each themed item to a nonprofit organization that either supports cancer fighters, survivors, and their families, or goes directly to funding research to beat breast cancer once and for all.

Thank you,

Petition Signatures


Jan 19, 2018 (Name not displayed)
Jan 19, 2018 Helen Richards
Jan 19, 2018 Alicia Davis
Jan 19, 2018 Peggy Thomas
Jan 19, 2018 Deborah Pacheco
Jan 19, 2018 (Name not displayed)
Jan 19, 2018 (Name not displayed)
Jan 19, 2018 Jennifer Mayl
Jan 19, 2018 (Name not displayed)
Jan 19, 2018 Dorothy Ramos
Jan 19, 2018 Louise Goldman People believe if they buy a pink ribbon item, they are helping find the cure. Their money is just going into the pockets of those who are taking advantage of a disease. Be Aware!
Jan 19, 2018 Destiny Scholz
Jan 19, 2018 Susan Vick
Jan 17, 2018 Alix Scott
Jan 17, 2018 Audrey DeVriendt
Jan 17, 2018 Ann Kennedy Using the Pink Ribbon to advertise a connection to Breast Cancer Charities constitutes "false advertising".
Jan 17, 2018 Molly Muro
Jan 17, 2018 Jennifer Schonberger
Jan 17, 2018 Gina. Crumbliss/
Jan 17, 2018 Malisa Wolf k 'Shaya
Jan 17, 2018 Mary Cortese
Jan 17, 2018 diane smith Why doesn't someone trademark it, like American Breast Cancer Association.
Jan 17, 2018 Zoe Spiropoulou
Jan 7, 2018 Rosemary Rannes
Jan 7, 2018 thomas friedman
Jan 6, 2018 (Name not displayed)
Jan 4, 2018 (Name not displayed) Very important I'm a stage 4 Breast cancer SURVIVOR
Jan 2, 2018 Karolyn Louise York
Jan 2, 2018 Alexandria Harwood
Jan 2, 2018 s w
Jan 1, 2018 Deborah Clendening Do the right thing because if it already hasn't happened some day it may affect one of your loved ones!
Jan 1, 2018 Carol Rector
Jan 1, 2018 Regina Vollmer
Jan 1, 2018 Sigrid Fellner
Jan 1, 2018 Mary Sprieck
Jan 1, 2018 Benita Brock
Jan 1, 2018 Stephanie Phillips
Jan 1, 2018 Ruth Rickerson
Jan 1, 2018 Cheryl Goemmer
Jan 1, 2018 Renee Robertson
Jan 1, 2018 Nancy Marvin
Jan 1, 2018 Carl O Connor
Jan 1, 2018 (Name not displayed)
Jan 1, 2018 (Name not displayed)
Dec 31, 2017 (Name not displayed)
Dec 30, 2017 Beverly Mickens
Dec 30, 2017 Effie Harrison
Dec 30, 2017 Kenanne Nagel
Dec 30, 2017 (Name not displayed)
Dec 30, 2017 Jennie GUTIERREZ

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