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Goal: 30,000 Progress: 9,453
Sponsored by: The Breast Cancer Site

Every October, we see it: products branded with pink ribbons or color schemes that claim to be "supporting the cause" or "raising awareness."

But did you know the presence of a pink ribbon on merchandise does not guarantee a portion of the proceeds will go to breast cancer research or charities?

The imagery of breast cancer's pink ribbon is not trademarked, which means any company can use it for whatever they wish. This means every October, countless companies use "breast cancer awareness" as a marketing ploy to sell pink products. Some companies will make a flat donation regardless of how much or little the product sells. Others will donate a portion of the proceeds of pink ribbon merchandise sales up to a certain dollar amount while keeping the public in the dark about the overall progress towards that goal. Some companies splash pink and the pink ribbon on products and then donate nothing at all.

Clearly, something needs to change. When people purchase pink ribbon products, breast cancer charities and research should benefit. Selling pink ribbon merchandise solely to "raise awareness" should not be acceptable business practice. We are long past the need for awareness alone. What we really need is action to end this devastating disease forever, and that can't be done without proper funding of the groups on breast cancer's frontlines.

Call on the Federal Trade Commission's Bureau of Consumer Protection to create regulations that require pink ribbon-themed merchandise to give a portion of their proceeds of each themed item to a nonprofit organization that either supports cancer fighters, survivors, and their families, or goes directly to funding research to beat breast cancer once and for all.

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To the Director of the Federal Trade Commission's Bureau of Consumer Protection:

I am writing to you to draw your attention to a deplorable business practice that goes unchecked each October: the exploitation of pink ribbon themed merchandise all for the sake of raising "awareness" for breast cancer.

We are long past the need for awareness alone. What we really need is action to end this devastating disease forever, and that can't be done without proper funding of the groups on breast cancer's frontlines.

This is why I am writing to request the FTC enact strict guidelines which prevent companies from using the pink ribbon as a marketing strategy to sell more merchandise. As regulations currently stand, any company can use it for whatever they wish. This means every October, countless companies use "breast cancer awareness" as a marketing ploy to sell pink products. Some companies will make a flat donation regardless of how much or little the product sells. Others will donate a portion of the proceeds of pink ribbon merchandise sales up to a certain dollar amount while keeping the public in the dark about the overall progress towards that goal. Some companies splash pink and the pink ribbon on products and then donate nothing at all.

Many consumers believe they are supporting breast cancer charities why they buy pink products. Oftentimes, however, this is not the case. Selling pink ribbon merchandise solely to "raise awareness" should not be acceptable business practice.

Please create regulations that require pink ribbon-themed merchandise to give a portion of their proceeds of each themed item to a nonprofit organization that either supports cancer fighters, survivors, and their families, or goes directly to funding research to beat breast cancer once and for all.

Thank you,

Petition Signatures


Jul 14, 2018 Eleonora De Giorgio
Jul 13, 2018 ioannis tsorvas
Jul 12, 2018 Richard Bosboom
Jul 12, 2018 Richard Bosboom
Jul 12, 2018 Richard Cooper
Jul 8, 2018 LOUISE MOORE
Jul 8, 2018 Karen Westberg
Jul 6, 2018 Stacy Ping
Jun 30, 2018 Eleni Panagiotidou
Jun 29, 2018 Teresa Tarin
Jun 29, 2018 Pat Griffey
Jun 28, 2018 Ainsley Ort
Jun 28, 2018 jovita diaz
Jun 26, 2018 Cara Blazucki
Jun 24, 2018 Stephanie Dejou
Jun 24, 2018 Kimberly Beltran
Jun 23, 2018 Candy Punia
Jun 23, 2018 Karen Richard
Jun 23, 2018 Leora Yaffi
Jun 23, 2018 Sarah Lisarelli
Jun 21, 2018 Cassandra Weldon-Faulkner It is immoral to use the well recognized pink ribbons for profit and not provide a portion of sales to support breast cancer research or those who are suffering.
Jun 21, 2018 Inessa Shakhnazarian
Jun 19, 2018 D'Arcy Goodrich
Jun 19, 2018 R. Vanstrien
Jun 18, 2018 Shelby Fry
Jun 18, 2018 TRACY SCHALK
Jun 18, 2018 Linda Miller
Jun 18, 2018 Joyce Glenn
Jun 17, 2018 (Name not displayed)
Jun 17, 2018 Jessica Jakubanis
Jun 17, 2018 MaryLynn Michaelis
Jun 17, 2018 lora evans
Jun 16, 2018 Betty Kowall
Jun 15, 2018 Christine Bruce
Jun 15, 2018 Natalia Garcia
Jun 14, 2018 Lorraine Gardiner
Jun 13, 2018 vera nobre
Jun 13, 2018 Teresa Wass
Jun 12, 2018 R Carsten
Jun 11, 2018 Brenda Choi
Jun 11, 2018 Eugenia Guilin
Jun 11, 2018 Michaela Rohr
Jun 11, 2018 Judy Daniel
Jun 11, 2018 Scott Pauli
Jun 10, 2018 Rina Drori
Jun 10, 2018 S Rothauser
Jun 10, 2018 Melenie Mah
Jun 9, 2018 Paul Grohman
Jun 9, 2018 Amanda Ault
Jun 8, 2018 Victoria Seton

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